Introduction

After an email has been sent, it is always important to check the email analytics to view how well the email performed. By viewing this information, you can gain knowledge on what works and what does not when it comes to sending emails. The most important data to look at is the delivery rate, the conversion rate, the opt-outs, and the actual audience size.

Prerequisites

• -While the following is informational, we recommend reviewing an email initiative within your account to evaluate the results.  

Instructions: How to access email initiative analytics

-You then have the option to blacklist, deactivate, or delete the contacts.

FAQ & Further Reading

• List Management: How to Create an Opt-In List
• Sustainers: How to Create and Manage Recurring Donors
• Creating Emails for Email Blasting
• Web Forms: Using Email Auto Responders with Forms
• Web Forms: Using the WYSIWYG Editor for Forms and Emails
• Peer-To-Peer Dashboard: Emails
• Adding a Seed List
• Email Blast: How to Configure a Sender Override
• Assigning Groups, Tags, and Opt- In Lists Through Importer
• Campaigns
• What Can I Do With Queries: Resend Initiatives to Contacts Who Have Not Opened Them
• How to add Custom questions/Survey Questions to Event Forms
• Creating Email List From Forms
• Reports & Analytics: How to Use the Report Builder Tool
• Sending Email Campaigns from the Contact Listing Screen
• Reports & Analytics: How to Access Lapsed Donors Reporting
• Campaign Analytics
• Opportunity - Moves Management: Opportunities Standard Reports
• Reports & Analytics
• Email Campaigns & Web Forms: How to Add System/Global Tokens and Conditional Blocks
• Email Campaign: How to Create a Simple Email
• Email Campaign: How to use A/B Email Testing
• Email Campaign: How to Schedule an Email
• Email Campaign: Basic Email Checklist
• Campaign - Surveys: How to Create a Poll & Survey Form and How to View the Results
• Email Campaign: Investigating Failed Email Delivery
• Email Campaigns: How to Test Emails
• Email Campaign: How to Send an Email using a List
• Email Campaign: How to Restore a Previous Creative
• Email User Guide
• Communication: How to Send Messages from Listing Screens
• Using Landing Page URLs to populate and override attributes for a initiative
• Removing Audience Members From Lists
• Reports & Analytics: An introduction to custom dashboards within CharityEngine
• Tributes: How to Clean Up Tributes with Acknowledgees
• Managing and Maintaining Communication Series
• Reports & Analytics: How to leverage the Out-of-the-Box Campaign Dashboards
• Contact Emails
• Leveraging Internal (Carbon Copy) for notification of donations
• Contacts: How to Manually Validate Email Addresses.
• Sending Your First Email Campaign
• Selecting Email Audience
• Shared email domain
• Contacts: How to Identify and Use the Outlook & Constituent Ranking
• Emails: Helpful Resources to Assist with Email Deliverability, Monitoring and Best Practices
• Why did my email test go to my SPAM folder?
• Email Open Rates
• Creating a Suppression Email List
• Online: Printing Newsletter
• Accounting: Accounting and Financial Reconciliation
• Manually Sending Year End Statements to Households
• Campaigns and Initiatives in CharityEngine
• Online: How to Set up SMS/Text to Give Functionality
• How to leverage SMS Campaign Blast Feature to Reach Your Donors
• Sending Tracked Emails
• Email Campaigns: How to Bulk Add to an Opt-In List through the Importer Tool
• Opportunities & Moves Management: Comprehensive Guide for Set Up, Configuration, and Reporting
• Advocacy: How to create an audience for a communication initiative
• Reports & Analytics: An Introduction to Frequent Reporting Options within CharityEngine
• Automation & Workflow: An Introduction to Queries
• Data Governance: How to Manage Data Storage Limits
• Creating a Communication Series
• Reports & Analytics: How to Use the Constituent Density Report
• Outlook Connector
• Events & Volunteers : Registrations
• Widget Generator
• Email Deliverability Best Practices
• Spam Removal: Provider Recommended Actions
• Bounce and Failure Code Quick Reference Guide
• Contacts: Adding Contacts to an Email List
• Exporting Data: How To Export Data from a Query